Customer experience is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.
The goal of enhancing our customer journey management is to create a positive, seamless, and memorable experience that leads to increased customer loyalty and retention. Companies can improve the Customer Journey Experience by understanding their target audience, identifying their pain points, and continuously gathering feedback to personalize and improve the experience.