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It's more crucial than ever to protect the safety and privacy of sensitive information in todayu2019s digital world while records are valued increasingly. Number masking, also known as call masking, is a critical tool in protecting individual data and private business information.

It includes changing an individualu2019s contact number to a unique and temporary number to hide the actual one.

This approach is utilized in various industries which include e-commerce, ride-sharing, and banking, to protect the safety and privacy of their customers.

In this blog, we will talk about the importance of number masking particularly in the context of outsourcing business processes.

What is Number Masking?

Number masking is a way that involves protecting or hiding sensitive information, along with phone numbers, credit card information, or social safety numbers, to prevent unauthorized access.

The technique entails swapping out the original digits for a unique set of numbers, making it not possible for others to get real information.

The Importance of Number Masking

Number masking is important due to the increasing number of data breaches and cyber-assaults. These instances can cause massive economic losses, criminal repercussions, and reputational harm.

It is an effective way to guard sensitive information and avoid these repercussions. One of call masking's most important uses is in the context of outsourcing business processes.

Over the past few years, outsourcing has grown in popularity as companies seek to reduce costs, increase efficiency, and gain access to specialized expertise. Outsourcing, however, also carries concerns, particularly about the security of data.

Outsourcing and Data Security

When an organization outsources a business process, it entails exchanging private data with a third-party provider. This information also includes customer data and financial records as well as other private information.

While outsourcing businesses can be useful, they could have significant risks, especially concerning records security.

A data breach at a business process outsourcing company has numerous consequences for a corporation, which consist of harm to its brand, a decline in customer trust, and criminal liability.

Due to this, organizations that employ business process outsourcing should take precautions to make sure that any sensitive data is secured while sharing it with an outsourcing provider.

Number Masking in Outsourcing

One of the simplest ways to safeguard sensitive information while sharing with an outsourcing firm is by using number masking.

Companies can prevent unauthorized persons from accessing this data by overlaying crucial information like phone numbers, credit card details, and social security numbers.

It can also add a layer of security for call centers and other client-facing businesses that deal with sensitive information.

Call center agents can communicate with customers without knowing their personal information by masking their phone numbers, minimizing the risk of data breaches, and boosting customer trust.

Along with safeguarding sensitive data, it can also help organizations comply with data privacy regulations, such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

According to these regulations, organizations must take precautions to secure personal data, including safeguarding sensitive information when it is shared with third-party businesses.

Outsourcing and the Future of Number Masking

Number masking will become increasingly important as outsourcing continues to gain popularity.

Companies need to take precautions to make sure that sensitive information is protected when shared with an outsourcing provider. It is one of the best techniques to acquire this purpose.

In the future, we are expecting to see advanced call masking techniques, such as those that use artificial intelligence and machine learning.

These tools can assist organizations in identifying sensitive information and automatically conceal it, lowering the possibility of human mistakes and boosting productivity.

Conclusion

In the end, number masking is an essential tool for protecting sensitive data in the current digital era. It is especially essential within the context of outsourcing because disclosing sensitive information to a third-party provider includes significant risks.

By protecting the actual mobile numbers of customers and employees, it could assist in protecting sensitive data and prevent fraud and other security risks.

Ensuring that each call is directed to the appropriate department and reducing the possibility of receiving spam or unwanted calls, it can also enhance the customer experience.

Overall, it is an important tool for any outsourcing business looking to protect its records and offer a reliable and efficient client experience in the digital age.

Due to the increased use of digital communication, outsourcing businesses should make call masking a top priority to protect the information of both their clients and employees.

Frequently Asked Questions

What is number masking?

It is a way used to protect the privacy of personal numbers by substituting the actual phone number with a different one that can be used for communication.

How does number masking work?

It works by assigning a unique number to customers and using that number as the caller ID while making calls. Through this, the customer's real number is kept hidden and protected.

What are the benefits of number masking for outsourcing businesses?

Number masking offers numerous advantages for outsourcing businesses such as enhanced security and privacy, improved customer trust, reduced fraud and spam calls, and increased efficiency.

How can number masking improve privacy and security?

It can improve privacy and security by ensuring that sensitive customer information like phone numbers, is not shared with unauthorized parties. By doing this, it becomes possible to prevent identity theft and different kinds of fraudulent activities.